Mr. Zer was born in Israel. He served in the Israeli army for 10 years and ultimately became a Captain. In the late 1990’s, Mr. Zer came to the US and helped his family manage many prominent Philadelphia businesses in various industries such as real estate, mortgage, debt settlement, and restaurants. Mr. Zer’s primary focus is client relations and sales. He travels to Israel 6 months a year to personally meet with current and future clients. Mr. Zer started ABC Capital Investments in March of 2011 with his 2 partners.